By Wendy Hill - Wendy Hill Cosmetics
The ball season is the highlight of the school year, creating much excitement and weeks of planning for those involved.
For the beauty industry it presents an opportunity to be involved in the many aspects of the customer's ball preparation, by advertising and offering ball specials and packages.
By planning the season ahead of time, therapists will be well prepared and should be able to fully book for these events.
Take a little time to buy a few fashion magazines and see what the current trends are. Window and salon displays can be inexpensively created with displays of products to show some of these looks. Advertising your services with a little creative imagination will capture the attention of your customers.
Every girl dreams of being the belle of the ball, and on the day her final glory is to have her hair, nails and makeup done beautifully to complement her outfit.
Fashion trends are followed avidly, and many girls will choose a style they are keen to emulate, particularly the "red carpet" looks of their favourite celebrities.
For makeup, smoky eyes and pale lips is still a popular look, and there is also a ball trend for more colourful, pretty eye makeup, which is ideal for a young face, and complements the feminine, whimsy dresses.
Pastel and bright eye shadows are very wearable if applied and blended well. Anything goes as long as the eye shadow shades chosen enhance the client's natural eye colour and don't overwhelm them.
We like a combination of a soft pink highlighter with sheer aqua and gold bronze eye shadows, applied to the lid area. Adding a gorgeous pink/gold shimmering eye dust over the eye shadows will strengthen the pigments and make the eyes sparkle.
Black gel eyeliner anchors the colourful shades and creates an edge to this look. Finish the eyes with lashings of black mascara, combing between each coat for long, luscious lashes.
A soft, neutral lipgloss shade works well to offset the colourful eyes and completes the special occasion look with a sexy shine.
Remember when applying makeup to a young face to keep it light, sheer and appropriate for a teenager. Young skin should never be overwhelmed with a makeup that is too heavy. A look that is fun, fresh, healthy, and young works best.
For face and body use a satin finish liquid foundation for a healthy, dewy look, with camouflage applied only where needed for any corrective work. An oil controlling face powder applied to the T-zone will help to prevent too much shine and the makeup will last well. A touch of bronzing powder will look natural and highlights the cheekbones. A shimmer powder is a beautiful touch on the body for a healthy glow and shine to young skin.
Eyes - Don't overload the eyes too much if doing a smoky look. Browns and charcoals will suit fair skin tones and small faces - keep the black eye shadows and liners for deeper skin tones and larger, more dramatic faces. A water resistant liner and mascara are a good option to help keep makeup on for a big night out!
Avoid using false eyelashes if possible, as they often don't last the night and end up on the cheeks! Most girls are so busy having a good time, they forget to check their makeup! Avoid using a sharp lip liner to frame the lips, as it is too aging. A slick of lipgloss is all they need, and the only product needed in their bag, to top up during the evening.
Remember - keep it simple, girls just want to have fun!